The City of Canyon Lake amended its Monument Sign Advertising Policy to better support newly licensed businesses in Canyon Lake, now offering complimentary digital advertising on the city’s monument sign for a period of 60 days.
In December 2025, a monument sign located near the entrance of the Canyon Lake Towne Center was donated to the city, becoming a city-owned asset. The sign includes both digital advertising display capabilities and permanent panel signage.
On February 17, 2026, the city council adopted an Advertising Policy and Fee Schedule governing the use of the monument sign. The policy established eligibility requirements, content standards, display parameters, and pricing tiers for digital advertising, as well as annual maintenance fees for permanent panel signage.
Since the adoption of the program, staff have continued to evaluate opportunities to utilize the monument sign as a tool to support local businesses and promote economic activity within the community.
Under the new policy, new Canyon Lake businesses will be eligible for one 60-day digital advertisement beginning on the date their city business license is approved or upon issuance of a Certificate of Occupancy.
All advertisements will remain subject to the existing Advertising Policy requirements, including content standards, formatting guidelines, and administrative approval. After the 60-day promotional period, businesses will have the option to continue advertising on the monument sign under the adopted fee schedule.
