The City of Lake Elsinore recognized Longtin’s Auto Supply as its September Business in Action Spotlight as part of the city’s Building Better Businesses (B3) initiative.
Since opening its doors in 1980, Longtin’s Auto Supply has served the Lake Elsinore community for three generations. For more than 40 years, Longtin’s has served a diverse range of customers, including Lake Elsinore residents, automotive professionals, and do-it-yourself enthusiasts.
More than simply providing an automotive part, Longtin’s prides itself on providing the knowledge, expertise, and personal attention customers need to find the right products for their vehicles. That approach has helped Longtin’s establish relationships that extend well beyond individual transactions. Customers who first visited Longtin’s decades ago have returned with their families, creating a unique connection between the business and the community it serves.
Over the years, the business has witnessed Lake Elsinore’s growth and change while remaining a consistent presence in the community. Longtin’s story demonstrates how a business can adapt to change, build a loyal customer base, and remain successful while transitioning through generations.
Longtin’s was recognized during the September 22 city council meeting. “Longtin’s Auto Supply is a wonderful example of the lasting impact a locally owned business can have on a community,” Mayor Robert Magee said. “For three generations, Longtin’s has built relationships with local families, automotive professionals, and customers who continue to place their trust in the business. Their commitment to knowledgeable, personalized service and their long history in Lake Elsinore reflects the entrepreneurial spirit.”
Lake Elsinore’s Business in Action Spotlight is a monthly recognition program honoring local businesses that go above and beyond to serve the community. In partnership with the Lake Elsinore Valley Chamber of Commerce, the program highlights the diversity, innovation, and dedication of businesses throughout the City.
Each selected business receives a formal presentation at a city council meeting, a feature on the city’s Economic Development website, a professionally produced 30-second promotional video, and a highlight on the city’s social media platforms. For more information or to nominate a business, visit www.lakeelsinorebusiness.com/business-resources.
