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City of Murrieta to launch new shop local incentive program with bonus gift card offer

To support the Murrieta community and help local businesses overcome some of the challenges they faced during the COVID-19 pandemic, the City of Murrieta implement a shop local small business incentive program. The program is expected to launch in the summer of 2022 and is slated to last until the end of 2026.

Approved by the Murrieta City Council at the March 15 meeting, the program allocates $1 million from the city’s American Rescue Plan Act funds to support residents and businesses alike. Through this program, the city will offer a digital gift card that makes it easy to keep local spending local.

A key element of the campaign is the city-provided bonus gift cards given to shoppers when they purchase eGift cards through the program. For example, someone can purchase a $50 card and get a $50 bonus gift card funded by the city. The city’s Economic Development team is planning to run promotions throughout the life of the program to incentivize participation.

Special promotions could include restaurant week, Small Business Saturday, and various holiday campaigns throughout the year. The city is implementing this program through Yiftee, Inc., which offers award-winning eGift card and promotion solutions for local businesses and communities.

The city is planning a comprehensive outreach campaign to educate businesses about this opportunity and promote it to residents and shoppers.

“We encourage all Murrieta businesses to take advantage of this great program and take part in the various promotions the city will launch throughout the course of the program,” Scott Agajanian, Deputy Director of Economic Development at the City of Murrieta, said.

For more information about this program, contact Scott Agajanian at [email protected]

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